Mark Zuckerberg has given his employees a new name as part of a widespread rebrand. Staff will be known as “metamates”, Mr Zuckerberg said, as he revealed a whole set of new principles in a meeting with staff.

As June came to an end, Facebook CEO Mark Zuckerberg told his employees about an ambitious new initiative. The future of the company would go far beyond its current project of building a set of connected social apps and some hardware to support them.

He said that Facebook would strive to build a maximalist, interconnected set of experiences straight out of sci-fi — a world known as the metaverse.

According to Heath, Zuckerberg is “explaining they will not ‘nice ourselves to death’ and that they are now to be known as ‘Metamates’

The new Meta values are changing from “move fast” to “move fast together,” “be bold” is being replaced with “build awesome things” and “focus on long term impact” is their newest added value.

Additionally, “be open” is becoming “live in the future,” and “be direct and respect your colleagues” is changing to “be open.”

The most talked-about one, however, is the value: “Meta, metamates, me.”

“A slide shows this text in bold all caps next to Zuck talking. I am told Zuck said this without laughing and explained it had to do with a story about ships and shipmates,” Heath wrote on Twitter.

Meta’s CTO, Boz, explained the term “metamates further in a tweet responding to Heath’s thread.

“Fun fact: Metamates was coined by none other than Douglas Hofstadter himself after an employee cold emailed him for ideas after our rebrand. I love it!” wrote Boz.

“Also the saying is a reference to a Naval phrase which Instagram has used for a while “Ship, Shipmates, SelfHave your say in our news democracy,” he added.

Source: indy100.com